Research Plan for Other Guys Moving Service

Authors:

Shawn Talvacchia

Problem

The company does not currently have a web presence to direct leads to and drive sales.

Background

After working for two years at College Hunks William Bowker created connections and started taking jobs on his own as a side hustle. As more requests came in, he decided he wants to establish this as a business with a beautiful website to help reach more customers.

Research Goal

Learn what affects potential users’ choices when searching and selecting a moving service online.

Research Questions

1. What methods are used to search for moving and removal services?
2. What factors do buyers consider when choosing a moving service?
3. Are there any challenges or difficulties users have faced using contracted labor for one-off jobs??

Methodologies

• Comparative and competitive research to see what our competitors offer and how much information they provide about their services
• One-on-one interviews to learn about the personal experience of the target demographic

Participants

• People who are considering using a moving or removal service
• People who have used a moving or removal service in the past
• People who have knowledge of the industry